History
Beauty is not our industry.
It's our story.
It all started with an aesthetic grandmother, from which a passion became a real family journey over the years.
Andrea Lanza, founder and current CEO of the brand La Beauté, moves his first steps as a visageist, and then build his experience in professional distribution.
Today we are the new generation: we carry out that story through research, cosmetic production, technologies, design, and a vision always aimed at the future.
Three generations, 45 years of experience and a story that continues to evolve.
1960
Institute and Beauty School
Giusy Ficuciello, professional aestheticist, opens her beauty institute and school of avant-garde aesthetics
1981
The idea of business
Andrea Lanza, son of Giusy Ficuciello, gives shape to the new idea of enterprise born from the passion handed down from mother to son and founded La Beautè Srl taking another step in the history of the family
2000
Small steps
Francesco Lanza, son of Andrea, joins the company and with his know-how becomes a point of reference to the head of the sales area.
2006
A new phase
The La Beauté brand cosmetic line is born. After years of experience in distribution, the company chooses to become a producer, signing with its name a range of professional cosmetics designed to meet the needs of aesthetic centers.
2019
Vote to innovate
Alessandro and Ludovica Lanza, brothers of Francesco and sons of Andrea, after years of prestigious studies in Design and Communication, bring new skills and other added value to the company, entering the head of the Marketing and Communication areas
2021
Success Made in Italy
Today we take care of 360° aesthetics and well-being and create relationships with those who are not simple customers, but partners to whom we can offer everything they need to build their own temple of well-being.
2024
Concrete growth
In 2024, La Beauté strengthens its identity by merging family roots and future vision. The experience gained results in a concrete growth: the excellence of Made in Italy wellness crosses national boundaries, bringing in the world a conscious, sustainable and deeply human aesthetic. People remain in the centre, continuous training and the desire to innovate, without ever losing sight of what makes us unique
2026
Continuous evolution
In 2026 La Beautè expanded its environments, production and family. Currently the brand is going through a period of strong evolution, to keep up with the times.
